CBD Industry Growth Hack
Over 1000 qualified wholesale leads and automated closing funnel
Hello friends! As you all know CBD is all the rage right now. With our experience in digital marketing and cannabis business growth, I guess it was inevitable for us to get a few CBD clients.
3 of our clients had the same problem when we started. They had a ton of products in stock and it was not moving fast enough. It was not moving fast enough because they did not have a proper sales and marketing process in place.
The solution to the problem was identified pretty quickly. Get more conversations with qualified buyers and track the conversation to close.
The objective was to do this with a calculated lean budget, and minimal personnel training, and a little guidance from yours truly.
We actually knocked it out of the park . Within 2 weeks' time we were getting overwhelming results. Take a look below. I will explain what it all means
These are the tools we used
Super Low Cost
Linkedin Sales Navigator
Why Linkedin sales navigator? Because it is freaking sweet. In all seriousness, Linkedin is the best tool and the best platform to engage decision-makers with budgets IF YOU ARE NOT DOING PAID ADS. We can segment decision-makers based on very specific variables, so we know how to message them.
We used this to organize conversations and deal opportunities. Nothing crazy. Just ensuring that the management team has visibility over predictable revenue. You could use pretty much any system that has open API's and deal tracking. I really like Hubspot and Zoho.
Email Marketing Software
Why email marketing? Well, it works. Anyone that send us their email, I made sure that they got relevant updates for new products, news, deals, etc...
A Simple Step By Step Process
Define Your Buyer & Revenue Goals
How does your buyer represent themselves online? Basically, you need to know how to find the people that will give you money. Then map out how much money you will make of each new client. This gives you predictable ROI goals
Create A List Of Buyers On Linkedin
Using the Linkedin Sales Navigator program, you can create lead lists. We created multiple lists with different characteristics
Create a sequence of messages that offer value and collaboration to your prospects. The key here is that you offer some insight and suggest a reason to have a conversation with a salesperson.
Now We Automate
This is the key to scale
No need to hire more staff. If you put together a predictable revenue roadmap and systems to automate outreach ROI sky rockets. By plugging all the pieces in.
In 90 Days We Reached out to 3291 people.
36.5% of the contacts engaged and over 50% sent a mesage back.
But wait there is more
In 90 days this resulted in 287 qualified meetings
How Do You Turn This Into Revenue?
Build out a simple and repeatable sales process.
Keep in mind the Linkedin sales process in different from other lead sources.
The pitch is collaborative.
The follow-up process is key.
You must track the conversations from contact to close.
So whats next?